Is SEO Overrated Or Underrated & What Should We Be Focusing On?

Question

It's a real wonder if bothering with SEO is really worth my time or any bodies for that matter. So many gurus have perfect ratios for keyword to word. I'm just not sure if that's really the right way to look at it. What does everyone else think about this ? Id really like to know your opinions.

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Answer 1

SEO is just one of the many TOOLs for me. 

The article " Who is DEVASTATING the PageRank of Your website? " written and published several years ago (still actual, I think) tells everything I think about the importance of SEO.  

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